Evaristo Mascarenhas de Paula – Almawave's CEO and Hyperisland's Client Partner - 44 years old, graduated in Computer Science (UFMG) and in Foreign Business (UNA) with MBA in Telecom (IBMEC) and MSc in Marketing and Strategic Planning (UFMG). Experience of more than 20 years in marketing, sales and operations areas. Started his career as consultant; then he worked as business manager in a software house during 3 years and in TIM (Telecom Italia Mobile) for 9 years, where he worked as manager of several areas (business products, marketing, sales, call center and logistics). For the next 8 years, Evaristo worked as CMO at TRIP Airlines, than as COO at A&C Contact Center, and finally as COO in ABC Group, one of the majors advertising groups in Brazil. He joined Almaviva Group in 2015 as Innovation and Sales Director.